Job Description

As the VOD/PPV Marketing Specialist, you will be expected to execute on a broad range of projects simultaneously to drive increased revenue and subscriber engagement. You will manage weekly projects and updates that contribute to the overall marketing and merchandizing of the Video on Demand storefront for more than 2 million customers.

The right candidate must be comfortable in a fast paced, deadline driven environment, while working with cross functional teams, as well as analyzing portfolio results to develop recommendations to the marketing team. We are looking for energetic people, passionate about movies and television content, who bring with them creative and analytical thinking, and the ability to adapt rapidly to change.

Job Duties/Accountabilities:

The successful candidate will be accountable for the following:

• Develop, recommend and implement new marketing strategies to attain and exceed subscriber revenue objectives
• Create compelling and strategic marketing presentations to obtain buy-in and alignment across key campaign stakeholders
• Campaign Ideation & management: Interpret marketing and customer data to identify opportunities to grow video on demand penetration and drive revenue
• Contribute to Merchandising strategy to meet business goals including themes, communications and promotions
• Define measures of success and track results accordingly, altering approach as needed
• Monitor, analyze, and report weekly results while and overall performance of the portfolio
• Manage relationships with studio partners and affiliates to develop partnerships that help achieve take rate targets
• Monitor industry trends and competitive action from other players in the industry
• Actively contribute strategically to the overall marketing planning cycle
• Make recommendations on new processes, and initiatives that benefits the team’s performance and projects

Critical Competencies:

• University Degree/College Diploma in marketing or business administration
• 2-3 years’ experience running marketing programs (preferably in large organizations)
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
• Strong analytical skills in order to be able to interpret data and recommend insight and action to marketing
• Ability to manage multiple deadlines within a fast paced environment
• Proven ability to think strategically and solve problems creatively
• Strong sense of autonomy and initiative
• Excellent communication skills, both written and verbal
• Willingness to learn and take on new challenges
• Advanced MS Office skills, particularly MS Excel and MS PowerPoint
• Flexible and able to comfortably operate in an ever-evolving & changing market environment
• Knowledge of PPV/VOD market is an asset

Preferred Qualifications/Competencies:

• Knowledge of players in the telecommunications competitive landscape
• Previous experience with marketing and communications
• Experience with SAS Enterprise Guide an asset