Job Description

Member Benefits Product Manager :

• Own the Member Benefits mobile application development roadmap in conjunction with I.T. counterpart.
• Collaborate with cross-functional teams to execute effective app development and programs from end-to-end
• Brief internal I.T. and creative teams on quarterly objectives
• Build, monitor and report on app marketing campaigns to drive downloads and usage
• Identify and target key segments within the mobile applications for direct campaign targeting
• Collaborate with the Member Benefits team to develop an effective quarterly communications strategy (SMS, push notifications, etc.)
• Work closely with Virgin I.T. to improve functionality and Member Experience within the Member Benefits mobile application
• Monitor app ratings, reviews and Member feedback to ensure appropriate fixes are planned and executed
• Identify, create and optimize marketing opportunities within the Member Benefits app
• Ensure all stakeholders are aware of program initiatives and key dates
• Support development of post mortems and analysis of campaigns and app performance
• Stay abreast of digital app marketing trends, best practices and emerging technologies.
• Consistently look to drive innovative solutions in the digital space

Preferred skills/ competencies:

• 3-5 years of previous mobile application digital marketing experience
• Strong digital marketing skills with experience in digital media, web, mobile applications, etc.
• Previous experience using data to segment and target across digital channels
• Strong understanding of loyalty marketing and its function in the retention of customers
• Solid communication skills
• Understanding of digital consumer behavior.
• Demonstrated ability to project manage and work as part of a larger team
• Naturally analytical, curious and proactive
• Razor-sharp attention to detail and highly organized
• Solid partnering and creative problem solving skills
• Flexibility and the ability to comfortably operate in an ever-evolving environment
• Knowledge of the telecommunications or other technology industry.
• University degree with a Business, Digital Marketing and/or related discipline.