Job Description

We're looking for candidates that would experience in executing marketing campaigns including email marketing, digital, DM, etc. They should have great project management skills. Advertising agencies tend to have many candidates that have this experience. Intermediate - senior No testing in the interview process The candidate would be managing a variety of marketing communications projects from brief through to execution - developing the creative with agencies and measuring the results and impact of their campaigns. Description: • Drive marketing automation and personalization in our digital communications using marketing technology • Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys • Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach • Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social • Develop detailed marketing communication briefs, and work closely with agencies on the creative development • Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience • Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM • Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns • Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns • Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results • Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape • Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology