Job Description

In this role, you will work closely with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies. It is your job take a marketing brief and bring it to life. The successful candidate will report to the Sr. Manager, Marketing communications. Key Responsibilities: • Drive marketing automation and personalization in our digital communications using marketing technology • Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys • Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach • Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social • Develop detailed marketing communication briefs, and work closely with agencies on the creative development • Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience • Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM • Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns • Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns • Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results • Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape • Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology Essential Qualifications: • University degree in Business, Marketing and/or related discipline • 3-5 years experience working in a marketing agency environment as an Account Supervisor or Account Executive, or within a Marketing department • Experience working with Customer Relationship Management (CRM) software, and a solid knowledge of customer journey mapping • Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset • Experience managing the development and execution of marketing campaigns, including email, social media, SEM, banners and direct mail • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment • Naturally analytical and proactive • Possess excellent written and verbal communication skills • Highly organized with a keen ability to focus on the details • Have a customer-first mentality • Passionate about consumer marketing and technology • Proven problem solver with the ability to proactively brainstorm solutions • Detail and results oriented • Experience within the telecommunications industry is an asset • Bilingual (French & English) is an asset